The notoriously gloomy French are turning to their bastion of optimism, Emile Coue, to pull themselves out of their economic funk.
Every hypnotherapist out there will know of Emile Coue. His belief in the healing effect of willpower originated by accident. He had run out of medicine, gave a patient a bottle of water instead, and told him it would cure him. And it did. In the face of scepticism from the medical profession, he treated maladies ranging from diabetes to stammering.
According to the article “Émile Coué, high priest of positive thinking, the man who coined the mantra “Every day, in every way, I’m getting better and better’, is making a comeback.”
Us hypnotherpists know that his art form never went anywhere, we’ve been helping people get better and better every day regardless.
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