The subconscious mind and football referees

by Dave Sabat 8 July 2010

Never mind where the ref was born or who he supports, some referees’ decisions are made at a primal, subconscious level a new study has found. The Referees’ calls biased by direction of play article shows that at a subconscious level a foul is more likely to be awarded based on the way the ref was […]

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Monday Motivation – Want to read this.

by Dave Sabat 29 January 2007

One of the easiest ways to change the attitude we have towards doing things is by changing just a few simple words that we use. The subconscious mind is lazy, and the more it is forced to do something, the less likely it is to do it straightaway. Have you ever tried to remember a […]

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